Brand name: BELLING

Website: https://www.belling.com.cn/

Company Profile:

Founded in 1988, Shanghai Beiling Co., LTD. (hereinafter referred to as "Shanghai Beiling" or the "Company") is the first Sino-foreign joint venture in the domestic integrated circuit industry. Shanghai Beiling is the national reform and opening up early successful attract foreign capital and the introduction of foreign advanced technology sign enterprise, has set the model for the development of our integrated circuit industry, drives our microelectronic industry revitalization and program control solid communication industry rapid development, has won many honors, has the industry historical position and the demonstration function for a long time,  After restructuring in 1998, the company was listed on the main board of Shanghai Stock Exchange, becoming the first listed company in China's IC industry. Since 2008, the company has been transformed into an integrated circuit design enterprise. In 2015, it became the core subsidiary of China Electronics Information Industry Group Co., LTD. (CEC), the integrated circuit business platform of the world Fortune 500. As the controlling shareholder of the company, China Electronics is also one of the top ten IC design enterprises in China.

Located in Shanghai Caohejing Emerging Technology Development Zone, Shanghai Beiling is a state-level enterprise technology center. The company focuses on integrated circuit chip design and product application development, is one of the main suppliers of domestic integrated circuit products. The company focuses on the development of consumer and industrial control products. At present, the integrated circuit products business is subdivided into five product areas, including power management, intelligent metering and SoC, non-volatile memory, power devices and data converter chips. The main target market is various industrial and consumer electronic products, such as electricity meters, mobile phones, LCD TVS and flat panel displays, and set-top boxes. Relying on its own and the cluster advantages of BADA Semiconductor, Shanghai Belling has established long-term and stable upstream and downstream cooperation with domestic wafer manufacturing, packaging and testing enterprises. Good industrial chain resources provide strong guarantee for the company to respond quickly to the market demand. In addition to Shanghai headquarters, the company also has a branch in Shenzhen, to provide customers with convenient and fast service. The company has a strong FAE team support ability, can help customers quickly complete product design import, create more value.

Since its establishment, the company has introduced advanced technology and quality management system from Europe to establish a long-term brand image with reliable product quality. The company adheres to the concept of green environmental protection development, "purification emission, care for environmental protection" is the company's environmental policy, do not use harmful substances, produce green products, do not pollute the environment is the company's product concept of environmental protection. Since 2004, the company has been certified by BVQI ISO14001 third party, and has been committed to promoting sustainable economic development and pollution prevention, and passing this concept to the upper supply chain. Since 2010, the company has taken the initiative to upgrade the environmental protection standards of its products, and all of its products meet ROHS, halogen-free, REACH and other environmental protection standards.

The company will focus on the development goal of "serving the national strategy, realizing autonomy and control, and becoming the mainstream analog IC supplier with core technology", build the power device and analog circuit business platform of Huada Semiconductor, develop the industrial control market and mass market business in parallel, and strive to become the first-class analog integrated circuit and power device design company in China.

Mission:

Create a better life with "core"

Vision:

We are committed to becoming a leading supplier of integrated circuit products and application solutions in China, creating a platform for employees to realize their career dreams

Values:

Innovation and dedication; Customer first; Teamwork; Integrity and integrity; people-oriented